PSG has unveiled its new home kit, but rather than featuring the players themselves, the visuals showcase AI clones of the players. This marks a groundbreaking move for the club, as it’s the first time in its history that such technology has been utilized for promotional purposes.
According to Nike and PSG, this avant-garde approach highlights the club’s commitment to offering supporters increasingly creative content by leveraging cutting-edge technologies.
Four players—Marquinhos, Warren Zaïre Emery, Nuno Mendes, and Lucas Hernandez—are the focus of this campaign. While Zaïre Emery and Mendes bear a closer resemblance to their real-life counterparts, Lucas Hernandez appears somewhat unreal, with any facial imperfections seemingly airbrushed away. Captain Marquinhos, on the other hand, looks like he’s stepped straight out of a science fiction movie, ready for an adventure… You be the judge.
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